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Moving A National Publishing Platform To Public Cloud

  • Cloud Migration
  • Content Delivery
  • Archive Modernisation

One Of India's Largest Media And Publishing Groups Reaching Millions Daily.

The Group Publishes Newspapers, Magazines And Digital Editions In Several Languages, Reaching Readers Across The Country Through Print And Online Channels. Its Digital Properties Carry Breaking News, Live Coverage And Decades Of Archived Reporting That Readers And Journalists Access Continuously.

Company Profile

  • 11 Languages Published
  • 60+ Years Of Archives

Problem Statement

A National Publisher Constrained By Fixed Infrastructure.

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CHALLENGES FACED

As Readership Shifted Decisively Toward Digital Editions, The Group Encountered Several Challenges: With Publishing Platforms Hosted On Owned Servers Sized Years Earlier, Neither Traffic Surges Nor Archive Growth Could Be Accommodated.

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Handling Traffic Surges

Breaking News Events Overwhelmed Servers Sized For Ordinary Daily Readership.

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Modernising The Archive

Decades Of Content Sat On Ageing Storage With Slow, Unreliable Retrieval.

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Publishing Across Languages

Each Language Edition Ran Its Own Stack With Duplicated Effort And Cost.

Existing System : Owned Servers Sized For Yesterday's Readership

Publishing Platforms Ran On Physical Servers Procured Across Several Refresh Cycles, With Each Language Edition Operating Its Own Environment. Archives Were Held On Direct Attached Storage Nearing Capacity. Traffic Surges During Elections Or Major Events Were Managed By Removing Features Rather Than Adding Capacity.

Result :

A Platform That Scales With The News.

caseStudyResult

Digital Editions Now Absorb Breaking News Surges Without Degrading, And Every Language Edition Runs On One Shared Platform Rather Than Its Own Stack. The Full Archive Is Searchable Within Seconds Rather Than Minutes, And Capacity Decisions Follow Live Readership Instead Of Procurement Cycles Planned Years In Advance.

22x

Surge Capacity

11

Editions On One Platform

8x

Faster Archive Search

36%

Lower Running Cost

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Every Language Edition Was Consolidated Onto A Common Publishing Platform With Content Delivery Handling Reader Traffic At The Edge. Archives Moved To Tiered Object Storage With Recent Content Held Close And Older Material Retrievable On Demand, Removing Both Capacity Limits And Retrieval Delay.

Our Approach: Shared Platform, Elastic Delivery, Tiered Archive

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IMPACT & RESULTS

Coverage That Holds Under Load
One Platform, Many Languages
An Archive Worth Searching
Faster Editorial Delivery
Cost Aligned To Readership
Room For New Formats

Coverage That Holds Under Load

Election Nights, Results Days And Breaking Events Now Draw Readers Without Editorial Teams Being Asked To Disable Features. Digital Editions Serve Full Functionality Under Traffic Volumes That Previously Forced Deliberate Degradation Of The Site.

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TECHNOLOGIES - TOOLS USED

The Platform Runs On Public Cloud Compute With Container Orchestration And Managed Databases Behind A Content Delivery Network Serving Readers At The Edge. Tiered Object Storage Holds The Archive With Search Indexing Above It, While Deployment Pipelines And Observability Tooling Cover Every Language Edition.

  • Public Cloud Platform
  • Container Orchestration
  • Auto Scaling
  • Managed Databases
  • Content Delivery Network
  • Tiered Object Storage
  • Search Indexing
  • CI/CD Pipelines
  • Infrastructure As Code
  • Cost Management
  • Observability Stack
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