Samsung will introduce the second edition of its voice- powered digital assistant 'Bixby' next year that will work on multiple devices, including televisions and refrigerators. Bixby 2.0 was introduced at the Samsung Developer’s Conference (SDC) 2017 in San Francisco, last week. This will help the global smartphone leader further strengthen its position against companies like Google, Apple and Amazon that also have virtual assistants -- Google Assistant, Siri and Alexa, respectively.
Bixby 1.0 was introduced in India on Samsung’s flagship smartphones — the S8, S8+ and the latest Note 8. It took on other virtual assistants such as Apple’s Siri, Amazon’s Alexa and the Google Assistant. With Bixby 2.0, Samsung is taking it to a whole suite of devices, including TVs, refrigerators and other household appliances. Bixby 2.0 will slowly make its way to other Samsung mobile phones and will not stay limited to just the flagships, according to Ji Soo Yi. “It will be ubiquitous,” he said. “Bixby 2.0 will be a lot more open compared with the first version.” The assistant’s first version is known for integrating different app functions to give users a personalised experience. With the new generation of Bixby, Samsung wants it to be a hub of various apps and services.