Despite having spent years developing products designed to keep you consuming entertainment from the comfort of your own home, Samsung is now working to get you into movie theaters.
The hardware giant today unveiled its first-ever Cinema LED Screen. The giant display measures in at a whopping 33.8 feet, and provides 4K resolution as well as "peak brightness levels nearly 10 times greater than that offered by standard projector technologies," according to a Samsung press release .
Though it does not use a projector, this display is sure to please filmmakers and studios: It is "distortion-free" and offers a "nearly infinite contrast ratio," which will allow for deep blacks and extremely bright colors.
Samsung also announced the Cinema LED Screen would be paired with a brand new, "state-of-the-art" sound system from JBL by Harman, to deliver an "unparalleled sight and sound experience the way the content creators intended." The screen will be bordered by huge speakers that will deliver a surround-sound experience with JBL's proprietary technology.
Samsung’s LED Cinema Screen not only supports 4K (4,096 x 2,160) resolution, it also promises HDR visuals. However, the screen is markedly smaller than the typical movie theater screen, which usually ranges from around 45 feet all the way up to 72 feet on IMAX.
The display, dubbed the "Super S," is in action at the Lotte World Tower location of Lotte Cinemas in Korea. According to Screen Daily , its first films will be "Cars 3" and "Spider-Man: Homecoming."