Do you know what saved the industries during these hard-hitting days of the pandemic? While companies were cut shorting their funds, what kept them rolling is the digital content. Studies have shown that the reliance of industries and people on apps and digital solutions were climbing during the outbreak of the epidemic.

While people were working remotely and conducting meeting was unavoidable, they looked for alternate solutions like Skype and Zoom. Virtual meetings and discussions happened through such digital mediums while people were still on their pyjamas at home and kids running behind them, while partaking in heated discussions. The point is, they were productively completing their duties despite working in a ‘home office’ environment. And yes lockdown is changing our work principles to a ‘new normal’!

The whole world is in this crisis together and from this we have learned and realized that we are not mechanized robots, but humans with temperaments. Past few months what linked the clients, the customers and the developers were the digital intermediate and the digital contents. This indeed is a good impulse for brand marketers and content creators of digitally advanced companies. It has been always told that companies need to digitalize & automate as much as they can, because this strategy of digitalization turned out to be companies’ best unplanned contingency plan.

Companies looked for good digital content solutions to boost their business during the crisis. For some companies, content generated for a product gave away way better results than the brand itself. One best bonus that the digitally generated content possesses is that it does not cost much for the companies and can really bond with the customers. At specific points, rich content developed has yielded more business for certain companies. Amidst the pandemic, there is no debate on the fact that user generated content performed really well especially in social media channels and received good response from far and beyond.